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I really feel sorry for people like this guy who think that only using bad words will make things better. I don't care if he is kid rock some famous simple minded dood. He has a brain the size of a pea and I, personally, don't think using that kind of language helps anyone, it only shows how uncivilized we've become.
This ad won't make him any more popular, I can tell him that. Not with people in my age group anyway. Sure a few kids used it when I was growing up, but not the kids who were mature.
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Are they going to try to transition stud Clydesdales and make them into mares? Don't you worry, some stupid veterinarian somewhere is certain to give it a try. Pretty soon there will be one sex for every living creature - better known as DUMB or STUPID.